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Alla Prima
539 Hayes Street | San Francisco, CA 94102
tel 415.864.8180 | fax 415.397.4077
hours: mon - sat 11am-7pm, sun noon-5pm (Grant Ave. closed mon)
Sweet, shimmery, frothy–the wares at Alla Prima tempt like confections. But these are treats made of silk and satin, lace and cashmere, curve-skimming spandex and cotton as light as spun sugar. The lingerie and sleepwear at Alla Prima's two locations (in Hayes Valley and North Beach) engage the senses and celebrate the body. Owners Yolaida Duran and Magie Crystal create an environment in which women of all ages are encouraged to express their personal style through lingerie, just as they would through clothing, jewelry, or shoes. Shelves and racks are filled with exquisite ensembles by La Perla, Wolford, Eres, Underwriters, Dolce & Gabbana, Leigh Bantivoglio, Andres Sarda, and others. The Hayes Valley location also boasts an extensive selection of European swimwear and cover-ups designed to fit and flatter a range of forms.
www.allaprima.net
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