Dema

1038 Valencia Street | San Francisco, CA 94110
tel 415.206.0500 | fax 415.206.0995

hours: mon - fri 11am-7pm, sat noon-7pm, sun noon-6pm


A car coat in peacock blue, lined with a splashy Pucci-esqe floral. Wide-leg trousers sewn of lycra-infused corduroy in a mouthwatering shade of berry. These, along with "Mod Squad" cocktail dresses, A-line skirts and citrus-bright cropped pants in bold geometric prints, are what designer/store owner Dema Grim calls "Twisted Classics." "I'm a little bit girly and a little bit rock and roll," explains Dema, summing up her ongoing love affair with the swinging '60s and the crisp but feminine look that has become her trademark. And indeed, browsing her color-drenched store is like playing in Josie and the Pussycats' closet. Best of all, if you can't find the piece you crave in your size or color, fear not. Dema's happy to go in the back and whip one up in time for that party or gallery opening. Check out her latest line at www.godemago.com.

www.godemago.com

 Helga Sigvaldadottir