Minnie Wilde

519 Laguna Street | San Francisco, CA 94102
tel 415.863.9453

hours: tue - sat noon-7pm, sun noon-5pm


Step into the cool, brick-and-blue-tile confines of Minnie Wilde wearing jeans and a t-shirt, and you may step out wearing knickers and a bow-trimmed boatneck sweater. It's the kind of place–and co-owners Ann D'Apice and Terri Olson are the kind of people–that makes such a transformation seem both necessary and perfectly natural. In addition to its signature clothing line, in which vintage influences and sassy, sexy, girly details abound, this Hayes Valley shop features creations by a host of local design mavericks, and other indie designers. Olson, the designer of the duo, takes an innovative approach to fashion, a melding of past and present that finds its ultimate expression in the limited edition collections of each season. And check out their latest creation: a signature fragrance.

www.minniewilde.com

 Helga Sigvaldadottir, Carla Morris